Mobile loves a recession
Why?
Because, when every cent counts, mobile marketing has a lot to offer.
It is effective on its own right and can all be implemented without breaking the bank. SMS, MMS, IVR, Bluetooth, QR, mobile sites, ad banners and search campaigns can often be launched in days not weeks.
Mobile marketing works best in unison with other mediums - like it's friends TV, online, print and outdoor
Mobile has a few unique qualities up its sleeves
It is highly measurable and is bloody good at measuring the effectiveness of other channels. This makes it accountable and allows you to optimise your campaigns and services to get a better return on investment.
Who doesn't have a mobile phone?
And how often is it switched off?
A pocket-sized device that allows you to surf the Internet, email, share photos and video, text, listen to music and chat
The opportunities are endless. We think the future is looking great!